Chinka Gupta is a Techno-Functional Entrepreneur with 11+ years of expertise across FinTech, Crypto, EdTech, Banking, and E-commerce.
A recognized leader in crypto for 8 years, she specializes in NFTs, DeFi, ERC standards, and blockchain-based crowdfunding, driving decentralization and digital ownership.
She has built and scaled multiple revenue-generating ventures, blending technology with impact-driven strategies to create innovative and sustainable solutions. Her past companies have been cited in Barron’s report and by asset management companies like BTIG, in the US
Named one of the Top 10 Indian CEOs in UAE (2022), Chinka is a thought leader in crypto taxation, blockchain innovation, and emerging tech trends.
Beyond tech, she is dedicated to creating impact and lasting value through every project she leads
Why I Started Mardavam: A Sustainable Future at Our Fingertips
I’ve always believed that businesses should do more than just generate profit—they should solve real problems and create meaningful impact. That’s exactly why I started Mardavam, a platform built to make sustainable living effortless.
The Frustration That Sparked an Idea
Like many of us, I became increasingly aware of the damage fast fashion and unsustainable grooming products were causing to the environment. But whenever I tried to shop for sustainable alternatives, I faced the same roadblocks:
- Greenwashing: Brands claiming to be eco-friendly without real proof.
- Scattered Options: No single platform curated genuinely sustainable products.
- Limited Access for Ethical Brands: Small, ethical businesses struggled to reach the right audience.
It became clear that sustainability wasn’t failing because people didn’t care—it was failing because the system made it hard for them to act on their values. I knew there had to be a better way.
Mardavam: Bridging the Gap Between Intent and Action
Mardavam was born from this simple idea: What if sustainable shopping was as easy as ordering from Amazon?
We built Mardavam as a curated marketplace where every product is vetted for sustainability, giving conscious consumers a seamless way to shop guilt-free.
But it’s not just about convenience—it’s about unlocking opportunities for small, ethical brands that deserve global recognition. By leveraging technology, we’re making sustainability scalable:
- AI-driven verification ensures that only truly sustainable brands make it onto our platform.
- Smart recommendations help customers discover products that align with their values.
- Seamless logistics connect responsible producers with conscious buyers effortlessly.
It became clear that sustainability wasn’t failing because people didn’t care—it was failing because the system made it hard for them to act on their values. I knew there had to be a better way.
Opportunities for Producers, Customers, and the Planet
Mardavam isn’t just an e-commerce platform—it’s an ecosystem of change.
- For Sustainable Producers: We’re giving ethical brands a space to thrive, breaking down the barriers that limit their growth.
- For Customers: We’re making sustainability the default, not the exception, by offering verified, high-quality alternatives that align with modern lifestyles.
- For the Planet: Every product sold through Mardavam contributes to a larger mission—reducing waste, cutting down carbon footprints, and reshaping consumption patterns.
The Future We’re Building
Sustainability shouldn’t be a niche—it should be the norm. Technology has the power to make that happen faster than ever before. With Mardavam, we’re proving that shopping responsibly doesn’t have to be inconvenient or expensive—it can be effortless, accessible, and impactful.
I started Mardavam because I knew the world didn’t need another e-commerce platform—it needed a better way to shop, a better way to produce, and a better way to sustain. We’re just getting started, and the future looks brighter than ever. If you believe in this vision, join us. Let’s build a greener future together.